Red Bull: Behind The Scenes With The Extreme Sports Company | Business Insight

Red Bull: Behind The Scenes With The Extreme Sports Company

A Brief History of Red Bull:

Red Bull is a global beverage brand that embodies the energy of action. With more than two billion cans sold worldwide, it has become a global phenomenon.

The idea behind Red Bull was born out of necessity. Austrian entrepreneur Dietrich Mateschitz needed to energize his workers after long hours working in the family business. His employees would often ask for a pick-me-up at midday, and he decided to create a drink that would give them what they needed to keep going.

Mateschitz named his new drink “Red Bull” after the typical response from his workers: “red bull,” which means “energy boost” in German. He chose this moniker because he felt it was an appropriate description of what he wanted his product to do for them.

How Red Bull is changing the marketing game today.

The Red Bull brand is based on the simple but effective marketing idea that drinking red bull will provide you with a burst of energy. Although it has expanded to other markets, Red Bull’s primary focus is on energy drinks and related products. The company’s marketing campaigns and high-profile sponsorships of athletes, teams, and events have contributed to its success.

These lessons from red bull have changed how we think about marketing in today’s digital world, where consumers have unprecedented access to information about products and brands and the power to share their opinions across social media channels with massive audiences.

Red Bull promotes a culture of creativity.

Red Bull promotes a culture of creativity because it allows people to be themselves. However, it is also known for its innovative marketing campaigns. One such campaign was the “Red Bull Air Race,” held annually between 1987 and 2015. The event witnessed many countries, including Russia, Germany, France, and the United States, competing in an air race to win the most cash prize.

Another example of Red Bull’s creativity is its “Unleash Your Inner Ape” campaign which featured a series of videos that showcased how people can use their imagination to turn everyday objects into something useful for everyday life. The video also showed how people could take simple things like a pen or pencil and make them into something extraordinary by using their imagination!

Why is Red Bull so successful?

Red Bull’s business model and marketing strategies provide insight into the company’s success.

  • A slogan that is inspiring and memorable

“Red Bull gives you wings” has long been one of the world’s most memorable and famous brand slogans. The company was founded in 1997 but hasn’t changed much since then, unlike many other companies that rebrand periodically.

  • Sponsorship of extreme sports

Most of Red Bull’s earnings go back to marketing campaigns targeting extreme sports, e.g. Soccer, Formula 1, Esports, Ice Hockey, Nascar, Red Bull Flugtag, Freeride world tour, Red Bull roller coaster, mountain biking, cliff diving, freestyle skiing, BMX, & skateboarding.

Red Bull is also a sponsor of many sports teams, including the New York Yankees, Manchester United (soccer), and FC Barcelona (football). In addition to sponsoring teams like these, Red Bull also sponsors racing teams such as F1 Racing or IndyCar Racing.

  • Brilliant advertising approach

Red Bull is a brand that has always been on the cutting edge of advertising. They have been using innovative approaches to marketing since their inception, and they continue to do so today. Since 2000, a series of video advertisements with distinctive illustrations have always captured customers’ attention.  

Red Bull is especially well-known for its marketing approach: they don’t just sell their products; they sell their customer’s dreams of being able to do things that they thought were impossible. The brand’s tagline is “Red Bull gives you wings,” and it’s easy to see why: the company’s advertising has always focused on using humour and creativity to inspire people and get them excited about what they can do.

  • Strong and consistent branding

Red Bull’s Marketing success is not only a result of individual events or actions. The company has done a great job of building a solid and consistent brand that makes it easy for the world to recognize them.

Red Bull doesn’t just want to be known for their famous energy drinks; they want people who watch their ads or listen to music by them to associate themselves with them too! They’ve done this by sponsoring big names like Lady Gaga and Rihanna – both singers are fans of Red Bull!

  • Word-of-mouth Marketing

Red Bull has been using word-of-mouth marketing to increase brand awareness and drive sales since the company’s founding in 1987. They say they have over 100 million people on their customer service phone line, ready to talk about the world’s most energizing beverage.

Word-of-mouth marketing is when people talk about your product or service because they believe it will help them achieve their goals. It’s the fastest way to reach new customers, and it works whether or not you’ve spent a dime advertising. Consumers will more likely trust their friends and family than conventional media.

  • Focus on quality content

The next secret behind Red Bull’s marketing success is content. A successful content strategy is at the heart of Red Bull’s business. Moreover, visual branding contributes significantly to its success.

Red Bull’s reputation for producing quality content is well-deserved – from blogs, news, and customer stories, to a YouTube channel, it’s clear they don’t hold back when it comes to content marketing. With consistent messaging, they have consistently reached out to the right audience.

Red Bull also does an excellent job with its social media strategy. The way they make their posts feel relatable to the audience is one of their strengths. The target audience of red bull is those in their 20-40 age demographic.

Red Bull stands for something unique.

Red Bull stands for something unique. It’s not just a drink you can buy in a vending machine; it’s something more. Red Bull is the energy drink that gives you wings literally. Its tagline is “Red Bull gives you wings” because that’s what it does: it gives you energy, and you feel like a completely new person after drinking one of these cans.

It’s the energy drink that is so much more than a drink. It’s a lifestyle, an attitude, and an outlook on life. It’s also a way of life that has been embraced by millions of people worldwide who want to live their brand of greatness. Whether you’re trying to stay focused at work or looking for some extra stamina on the track, Red Bull is the answer to all your needs!


How red bull dominates the US energy drink market?

In the United States, Red Bull is the number one energy drink. It’s also the number one brand of energy drinks in Europe and Asia, and it has been for over a decade. This is due to its unique marketing strategy, which involves sponsoring extreme sports and other events. In addition, Red Bull has a solid social media presence, which has been essential in promoting its brand.

The brand has been around since 1987, and it’s still going strong today. Its most popular flavours include:

  • Red Bull Energy Drink
  • Red Bull Xtreme Energy Drink
  • Red Bull Sugar-Free Energy Drink
  • Red Bull Sugarfree Ice Cola Energy Drink
  • Red Bull Zero Sugar Energy Drink

The company says it currently sells one billion cans of energy drinks a year worldwide (about 1.8 cans per person)!


Red Bull has come under fire for its marketing tactics, but it remains one of the most popular brands today. It has a business model that allows them to create value for the customers and capture value from them. The company sponsors a range of extreme athletes and events around the world. Red Bull creates content that people want to share with their friends and embeds its brand message within it.

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