Uber: Business Model of The Globally Significant Mobility Platform

Uber Business Model of The Globally Significant Mobility Platform

Customers can reserve a car and a driver through Uber Technologies Inc. (Uber) to be transported like a taxi. With its headquarters in San Francisco, it has operations in about 10,500 locations across 72 countries by the year 2021. It provides ride-hailing, food delivery (via Postmates and Uber Eats), package delivery, courier services, freight transportation, the rental of motorized scooters and electric bicycles thanks to a partnership with Lime, and Thames Clipper river bus service thanks to a partnership with local operators. 

Uber offers a lot more transportation options than Lyft does, which raises the potential income for drivers. Both services provide upscale and environmentally responsible choices, but Uber has a bigger selection. They also offer more services. However, Lyft does provide car rentals through its app. The app connects customers with local, pre-screened drivers who offer journeys in their cars.

Uber’s rapid growth generated a great deal of debate. When Uber first spoke up about its financial predicament to Bloomberg in April 2017, it reported that it had lost $3.8 billion globally in the previous year. Net adjusted losses without the China division, which it sold in the summer of 2016, would have been $2.8 billion.

Profile Of The Business: Objectives And Mission

The mission of Uber is to “ignite the world in motion and spark opportunities.” Everyone on the earth will have access to a highly dependable transportation system, states the Uber mission statement. The statement’s goal is to make transportation “as dependable as flowing water.” Uber aims to make transportation simpler by making it simple to access vehicles. The primary goal of the business is to provide safe, affordable transportation that also gives drivers employment opportunities and a stable income.

Uber’s objective is to provide “transportation as dependable as running water, everywhere for everyone.” Uber wants to make existing transportation systems better. Uber is a platform that alters how people, food, and other commodities move across cities, increasing the possibilities available to individuals. It accepts individuals from all walks of life who are eager to contribute to the creation of a society in which everything and everyone is capable of moving independently. If you share our enthusiasm, enthusiasm for helping others, and collaborative approach, let’s improve the globe together.

History of Uber

In 2009, Travis Kalanick, who had previously sold his Red Swoosh business for $19 million in 2007, and Garrett Camp, a programmer, and co-founder of StumbleUpon, founded Uber as UberCab. After he and his friends paid $800 for a private chauffeur, Camp looked for a solution to make direct transit less expensive.

Uber sold its China operations to DiDi in August 2016 in exchange for an 18% stake in that business because of fierce competition. DiDi agreed to give $1 billion to Uber. Under the name “Yubù,” Uber began operating in China in 2014. In July 2017, Uber received a privacy score of five stars from the Electronic Frontier Foundation.

In 2020, Uber intends to switch to an emission-free platform. Uber introduced Uber Green to entice people to utilize electric and hybrid automobiles. They threatened to hack it in 2022 and dubbed the business a joke. Uber also receives services from Hackaround, a California-based platform that employs ethical hackers to uncover flaws and protect the networks of numerous huge organizations.

Things To Learn About Uber

Due to its rapid growth and continued controversy, Uber Technologies Inc. (UBER) is one of the most intriguing companies to have appeared in the last ten years. The multinational ride-sharing business, which was founded in 2009 and has since altered how people travel, once held the title of the most valuable private startup company in the entire world.

  • Uber Technologies, the largest ride-sharing firm in the world, was established in 2009 and expanded swiftly to become the most valuable startup in the world. 
  • One of the most eagerly awaited IPOs of the year was Uber’s, and Wall Street investors gave the business a $120 billion valuation. On May 9, 2019, the business went public, but it failed: Uber recorded the largest first-day dollar loss in U.S. history.
  • Uber has concentrated on increasing its revenue and has bought several well-known companies, including JUMP, Postmates, and Drizly. It also collaborates with Lime. Additionally, it sold off its much anticipated self-driving car division in 2020.
  • Uber’s workplace culture was found to be particularly aggressive, misogynistic, and disrespectful in 2017, leading to a company-wide probe. Travis Kalanick, CEO, and more than 20 other staff members were forced to quit.
  • On September 15, 2022, Uber discovered a security flaw in its internal network.
  • Using social engineering, an 18-year-old hacker was able to steal an employee’s login credentials and access the company’s VPN and intranet.
  • In December 2020, Uber sold Joby Aviation their Elevate division, which was focused on conducting quick flights using VTOL aircraft.
  • Uber has drawn criticism for its strategy of generally launching operations in a city without considering local laws. When faced with regulatory opposition, Uber sought public support for its service and launched a political campaign, funded by lobbying, to change laws, among other things.

Uber’s Business Model

Uber has a commission-based business model where it levies a 20–25% fee (which varies depending on the region and vehicle class) on all fares in exchange for the driver using its name and services. Uber’s Business-Level Differentiation Strategy. 

Uber Technologies connects consumers looking for relevant goods and services with service providers of shipping, food delivery, and transportation. Although its delivery business is its main source of income, Uber makes the most money from its rides division. In Q4 of FY 2021, Uber’s freight business expanded quickly.

Uber has a lower cost than traditional taxi services since it uses noncommercial vehicles and its drivers don’t need to get expensive commercial insurance or taxi medallions. Uber is an extremely profitable business, and its earnings double every six months. Compared to most Fortune 500 organizations, it offers much better chances for expansion. They predict that the business would make its final deficit in 2022 before generating a US$19 million profit in 2023. 

Uber has the benefit of controlling the US ride-sharing business. However, it cannot last because investors are eager to support rivals who compete for the entire industry’s profit and more. The funding permits competitors to imitate Uber’s core business model while charging low prices and compensating drivers well. It created $382 million in free cash flow, marking the first time in a quarter that it had done so.

Positioning Of The Global Brand

Uber is a two-sided marketplace that links drivers and riders. Its platform business model and gamified user experience make it simple for the two sides to interact and conduct business. Uber makes money by deducting fees from the platform’s gross bookings. Uber’s branding approach is unmatched in its openness and simplicity.

Uber uses digital promotional efforts to educate and engage with its customers instead of using traditional mass marketing techniques like print, TVC, radio, or ooh. Discounts are their main play. They took things a step beyond and created an Uber Loyalty Program, which creates a system for frequent users to accrue points with each ride and utilize those points to get Uber Cash and other benefits. The three main parts of Uber’s business model are as follows: Passengers. drivers of taxis. travel fare.

Uber uses Twitter, Facebook, and Instagram as its primary digital marketing platforms. Users can make both favorable and bad comments on Facebook and Twitter, which enables Uber to communicate with its consumers directly. Uber announces new services and provides special offers and discounts on Instagram. Uber’s growth strategy focused on client convenience, and it adopted a disruptor persona to establish its brand and identity. 


Uber serves as a platform for drivers and delivery services to interact with customers, diners, and restaurants.  The app shows an expected time of arrival for the driver traveling to your pickup location when a nearby driver accepts your request. Uber Technologies links providers of shipping, food delivery, and transportation services with clients in need of related products and services. Uber’s rides sector generates the most revenue, despite being its primary source of income. Uber currently holds a 25% market share in food delivery in the US and a 69% market share in consumer transportation thanks to its app uber eats. As of 2018, Uber is accessible in 700 cities in 63 countries, and it hires 50,000 new drivers on average each month.

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