Tesla article feature image by Business Insight

Tesla: The Automobile Giant Building Tomorrow

Tesla has been the top news headline topic for the past decade the most. Its CEO Elon Musk’s statements, innovations, and mars project, it has always made it to the top of debates. So what does the company actually stand for? Tesla is All About Sustainable Energy Powered Automobile.

The company started with a vision to make automobiles vastly available. But now its main mission is to create a sustainable transportation system. Tesla creates and produces electric vehicles, residential and grid-scale battery energy storage, solar panels, solar roof tiles, and related goods and services.

The valuation of the company stands to be $931.41Billion reported by September 2022. Tesla is trying to create a zero-emission system of automobile power sources. Innovation and creativity are the company’s core fuel here for eliminating actual fossil fuels for power.

About the Company: Mission And Vision

While its mission has always stated that it works toward hastening the development of sustainable transport by providing marketable mass-market electric cars as soon as possible. As its ecosystem expands, Tesla employed a transitional business model. The ultimate mission here is to create an ecosystem or global norm where there is no place for burning fuel in transportation anymore.

Tesla’s vision is way more aggregating, it wants to be the pier of driving the world’s transition into electric automobiles and establish the most compelling car company of the 21st century. it wants electric Cars to be available and affordable for the mass market. This is why the company has the most high-tech research and development unit in the industry.

History of Tesla

A group of engineers led by Martin Eberhard and Marc Tarpenning founded Tesla in 2003. The main goal was to demonstrate that electric vehicles might be at least as excellent as gasoline-powered equivalents. Elon Musk became an investor in 2004 and currently holds the bulk of its shares after recognizing its potential. He acquired control of the business in 2008 and served as its active CEO.

The United States Department of Energy authorized Tesla to obtain loans totalling $465 million in June 2009. The money was just a part of the US $8 billion fundraising program for its Advanced Technology Vehicles Manufacturing Loan Program. It helped with the design and manufacturing of the Model S sedan as well as the advancement of commercial powertrain technology.

With a brand value of $4 billion, Tesla entered the Interbrand Top 100 Best Global Brands list at position 100 in 2016. With a brand value of approximately US$11.35 billion in 2020, Tesla was the only automaker whose value improved over the previous year, trailing only Toyota, Mercedes-Benz, and BMW.

Things To Know About Tesla

This company is so much more than just an automobile manufacturing company. The must-know things about Tesla Inc are proved below.

  • The headquarters of Tesla, Inc. has now moved to Austin, Texas, the United States in 2021.
  • Its biggest factory is the Gigafactory in Texas.
  • Other than cars, Tesla inc. has invested in restaurants, alcohol (tequila), robotics (Tesla Bot), belt buckles, Cyberwhistle, Cyberquad ATV for Kids, and even surfboards (and so on).
  • Tesla motors’ first car was the Roadster.
  • Tesla has 03 Gigafactory in China to produce cars for the China market. 
  • Tesla and SpaceX collaboratively work on space rockets under the supervision of Elon Musk.
  • Elon musk owns and controls over 20% shares of tesla.
  • Tesla reported $16.93 billion in revenue in the first quarter of 2022, up 42% from the same period the previous year.

Tesla: Revenue Model

Instead of using franchised dealerships, Tesla’s revenue-generating strategy relies on direct sales and service. The development of Tesla’s rechargeable battery network is a key component of the company’s commercial plan. The greatest obstacle to the extensive applications of electric cars maybe this.

For raising funds for production, development, administration, and operational expenses, Tesla has used sales revenue, stock offerings, and bond sales to support its business operations. In the earlier decade of this century, the incorporation raised funds of a total of $8 billion where The United States Department of Energy had proved them a substantial amount of loan. Then the company was just 4 billion in valuation.

the incorporation use D2C or direct-to-customer business models as its primary approach. So it has avoided the involvement of middlemen and dealerships in this manner. Tesla’s yearly revenue in 2021 was $53.823 billion, up 70.67% from the previous year, and this year it’s already $16.93+ billion.

Global Brand Position

Tesla, Inc. uses differentiation product positioning for global branding. Tesla’s brand represents the idea of the electric vehicle (car, truck, and all) designed for the planet’s future. With evident high performance and intriguing/unique designs, Tesla is almost there. The brand, however, is also a lifestyle brand which contributes to its positioning. 

Its differentiation positioning worked. It means its unique offering was accepted and celebrated by the market. its supply is less than its demand because of the time and cost of manufacturing one unit. So, the reason it could achieve its top position through this position tactic is:

  1. Tesla has a competitive edge mostly because there isn’t much competition in the first place with its unique product proposition. 
  2. One of its focused market segments was the Green Car Market. 
  3. The company’s products are appealing and compelling to customers and investors, thus, it instigates increasing stock prices.
  4. Tesla has an unbeatable and commendable market capital that supports its brand positioning.
  5. Innovation is always an amazing marketing approach and Tesla used it effectively.

Products: Tesla Semi, Model 3, Model S, Model X, Model Y, Cybertruck, and Tesla Roadster vehicles are the product line it currently offers to its market.


Tesla Inc is one of the most popular electric vehicle manufacturers. In simple words, Tesla is a US business that makes cars and provides energy. It is best characterized as a battery manufacturer and all about sustainable energy-powered automobiles. The business is renowned for specializing in energy storage using lithium-ion batteries and solar panels. Now it uses a D2C business strategy to collect revenue by providing vehicles and related services. Its remarkable history and position as an innovator in the field of electric cars remain unaltered. Its differentiation product positioning has helped it gain the global position of being the largest car company globally.

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